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gimme Seaweed (FKA gimMe Snacks) debuts Non-Dairy White Cheddar and Chili Lime flavors and Grab & Go packs

SAN RAFAEL, Calif. , Oct. 6, 2022 /PRNewswire/ -- In celebration of its 10-year anniversary, gimme Seaweed, the #1 organic seaweed brand, is proud to announce:

Seaweed Snacks Never Looked This Good

gimme Seaweed is unveiling a fresh new look for the brand. This includes an updated packaging design that brings seaweed to the forefront and combines it with beautiful ingredient-cue photography for a more elevated look that feels fresh yet familiar.

"Our new design is an evolution of our current design," says gimme's CMO, Diego Norris . "While some of our brand colors and fonts have changed slightly to make it easier for the consumer to navigate the shelf-set, most of the elements have remained the same. The result is a slightly more contemporary look that pays homage to our origin and celebrates the history of our brand."

Light Crispy Perfection - Now available in Chili Lime and Non-Dairy White Cheddar

The company is also introducing two delicious new flavors to its family of market-leading organic Roasted Seaweed Snacks: Chili Lime and a Non-Dairy White Cheddar. The brand chose these new top-trending flavors to deliver a one-of-a-kind taste experience that appeals to people of all ages. gimme is also the first seaweed brand to offer an organic, non-dairy White Cheddar flavor.

"We are always looking for new and exciting ways to share the magic of seaweed and stand out from the sea-of-sameness in the salty snack aisle," says gimme's Co-Founder and CEO, Steve Broad . "These two new flavors are progressive steps in bringing the benefits of our nutrient-packed, sustainably-grown organic seaweed to everyday snacking."

Non-Dairy White Cheddar and Chili Lime RSS will be available at Target (Chili Lime), Amazon, Stop & Shop, HEB, Natural Grocers, New Seasons, and other retailers. Suggested retail price is $2.19 (10g singles) and $6.59 (5g 6-pack).

Introducing gimme Grab & Go Eco-Friendly Slim Packs

Finally, in another demonstration of its commitment to sustainability, gimme is launching a new line of Grab & Go Roasted Seaweed Snacks without plastic trays! These slim packs include an easy-tear feature that makes it easy for consumers to open the packs and pull out the seaweed sheets, like taking money out of a wallet. 

"Our new line of Grab & Go delivers the same delicious crispy Roasted Seaweed Snacks our consumers love, now conveniently wrapped in an eco-friendly slim pack that easily fits in lunchboxes, bags, or back pockets," says Annie Chun , Co-Founder and Chief Creative Officer. 

Grab & Go Roasted Seaweed Snacks will be available in Kroger, Amazon, HEB, Natural Grocers, New Seasons, and other retailers. Suggested retail price is $4.99 for a box of 5 (4g-packs).

Based in Northern California , gimme Seaweed was founded by visionary food entrepreneurs Annie Chun and Steve Broad . Annie and Steve's drive and vision, combined with their expertise gained in building the most successful Asian inspired packaged food brand, Annie Chun's , have led gimme to become the #1 organic seaweed snack brand, driving the growth of the category. gimme was the first brand to bring organic, non-GMO seaweed to the US market. Their seaweed is grown organically, thoughtfully, and sustainably in agriculturally protected regions off the south and west coasts of Korea - ensuring superior nutrition and delicious taste. Learn more about gimme at gimmeseaweed.com and on Instagram, Facebook, and TikTok: @gimmeseaweed

Contact:  The Co-Op Agency Erica Markle | 203.980.9953 [email protected]

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